How do I create an email marketing campaign?

For creating and launching trackable and measurable emails within Hubspot email marketing feature

Weekly Menu Email

  • Navigate to the "Marketing" tab and select "Email" from the drop down
  • Click "Create Email" on top right of page (alternatively clone a previous email and update content accordingly)
  • Select email type (this example is using "Regular" for the weekly menu share)
  • Select the desired template


    Email Editemailedit
  • Fill in all areas with according input displayed in brackets "{}"
    example:
    Hi,
    Our weekly menu is updated and can be found here.
    My favorite deal this week is {Brand X} has their {Product} at {promotion detail}.
    {Rotating simple category fact from Pistil / BDSA / Headset Data}.
    Hit me up if I can help you get an order started on {Promo Brand} or want to learn more about the {Category from fact} we offer.
    Best,

    Email Settings

emailsettings

  • Fill all required fields
    • From Name: Sender name
    • From address: email address sender
    • Preview text: N/A
    • Internal Email Name: Title of marketing email (Subject line will default if not altered)
    • Language: English
    • Subscription Page: Marketing Information
    • Office Location: Petalfast, 32 Executive Park, Irvine, CA 92614 (default)
    • Select Campaign: *Dependent on email type / purpose - this example would use "Weekly Menu Share"


- Send a test email to Brandmanagement@petalfast.com and sales@petalfast.com.

- YOU MUST get final approval from the brand manager on the email campaign prior to sending, if not please reschedule to another time on the marketing campaign alignment call.